Business leaders today face an incredibly volatile world with ever changing circumstances. They must constantly adjust and think outside of the box. This takes a unique approach and skills that sometimes does not always come naturally to entrepreneurs even if they have had years of experience because of how unique the times we live in are. This is where Shawnte McKinnon comes in.
Shawnte is the head of the McKinnon Strategic Consulting Group. Her group is focused on helping these burgeoning entrepreneurs find their footing in the ups and downs of the business world.
“We are helping burgeoning entrepreneurs to get their feet wet in the world of business, bridging economic gaps and bringing experts together from around the world to help business owners and executives scale their business on a global level,” Shawnte explains.
The McKinnon Strategic Consulting Group is doing this by offering various items and programs for these entrepreneurs. Some of these programs include: business planning, cost-benefit analysis, development and growth, market strategy and research, and much more. What the McKinnon group focuses on is understanding the phase your business is in and working within that phase.
Shawnte McKinnon herself is an incredible entrepreneur who made a name for herself over decades of experience that she is offering to others in turn.
“I’m a veteran of the United States Air Force, Media Personality, Author, Minister, Contributing Writer and I have worked as a financial professional for over 15 years. I’m the girl that never gives up. Life has thrown unimaginable curve balls my way. Some that are very hard to recover from but yet with the help of God, I just never gave up,” Shawnte details.
Shawnte’s biggest piece of advice for those starting their own business is that the first couple of months, even years, trying to get buy-in to your company will always be difficult. However, the pieces will fall into place as long as you keep trying to do what is best for you and your business.
“Garnering buy-in will be the first biggest challenge. People are inclined to do business with people they know, like and trust. However, this does not mean you will get the support from family, friends or banks initially. In the business world, you have to have thick skin, flexibility, and audacity. You need faith in yourself, your business and your skills/abilities to stay in the game when things are looking bleak. Failure is a part of success, accept it. This can be difficult for one to understand in the social media era where everyone’s highlight reel is posted almost everyday. Remember your why and keep going,” Shawnte advises.